Starting a jewelry business is about more than just creativity — it’s about having a reliable partner who understands your needs, offers the right materials, and helps you grow. At HHH Enterprises, we’ve been doing just that for over 30 years. Our story begins in West Texas, where a little shop called Friendze became the heartbeat of a creative community.
The Friendze Years: Building a Creative Hub
In the 1990s and early 2000s, Friendze's opened multiple locations across Texas. We weren’t just another store — we were a gathering place for makers, small business owners, and hobbyists who wanted quality jewelry supplies at fair prices.
Inside Friendze, you’d find walls lined with beads of every color, spools of leather cord and thread, trays of findings and clasps, and the tools needed to turn inspiration into finished designs. From kids stringing their first bracelets to seasoned artisans stocking up for craft fairs, Friendze was where creativity came alive.
A New Chapter: HHH Enterprises
As the jewelry supply industry changed, so did we. Retail storefronts gave way to wholesale distribution, and HHH Enterprises was born. This transformation allowed us to bring the same Friendze spirit to a broader audience — small shop owners, jewelry designers, and wholesale buyers across Texas and beyond.
By consolidating into a wholesale-first model, we could offer deeper inventory, better pricing, and shipping that reached far beyond a single town. What stayed the same? Our commitment to carrying everything a jeweler needs:
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Beads – from glass and gemstone to wood and seed beads.
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Cords & Leather – the foundation for bracelets, necklaces, and custom designs.
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Findings & Clasps – the essential finishing touches.
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Chains & Wires – versatile basics for every kind of jewelry.
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Charms & Pendants – the details that make designs unique.
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Tools & Accessories – everything needed to bring it all together.
Why 30 Years Matters for Small Businesses
When you’re running a small shop or launching your own jewelry line, you need more than just a supplier — you need a partner who understands the journey. Our three decades in this industry mean:
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We know trends and timeless staples. We’ve seen boho beads, chunky chains, minimalist charms, and everything in between. We help you stock what sells.
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We’ve worked with makers of every size. From hobbyists just starting out to boutique owners scaling up, we understand the challenges at every stage.
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We value relationships. Many of our customers have been with us for years, trusting us to keep them supplied with the parts that power their businesses.
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We keep prices fair. Wholesale is about supporting your profit margins, and our long-standing connections ensure you get the best value.
Carrying the Friendze Legacy Forward
Though the storefront signs may now read HHH Enterprises, the spirit of Friendze is still at our core. We remain dedicated to serving creators, shop owners, and jewelry makers with the same care and attention that made Friendze a West Texas favorite.
Our shelves may have grown bigger, and our reach may extend farther, but our purpose hasn’t changed: to connect you with the jewelry-making supplies you need to succeed.
Ready to Create?
Whether you’re stocking a small shop, building your online boutique, or making your first handmade designs, HHH Enterprises is here to help you every step of the way. With 30 years of experience, we know what it takes to keep makers inspired and businesses running smoothly.
👉 Explore our full selection of wholesale jewelry supplies today — and join a tradition that started with Friendze and continues stronger than ever with HHH Enterprises.